Focus on market development of extended Lawo portfolio in audio video and IP networking.
As of January, Felix Krückels’ role within Lawo has changed to take on the newly created position of Business Development Director. In his new position, Krückels will evaluate and forward the development and implementation of new business ideas, as well as overseeing the advancement of the company, which has been building up new opportunities in audio-over-IP and video processing alongside its established audio broadcast solutions. With experience and expertise gained in his long-standing role at Lawo as Senior Product Manager for Lawo’s mc² mixing console series, Nova routing systems and V__line video solutions, Krückels is the ideal candidate for this position.
Krückels graduated from the renowned University of Music in Detmold/Germany as Dipl.-Tonmeister, and subsequently worked as full-time sound engineer, mainly in OB trucks. He continues to work as a sound engineer for particularly ambitious broadcast productions (he is currently in Sochi for a high-profile sports event). In this way, he is able to remain in direct contact with the industry, and conversant with the requirements and trends in modern TV and radio production.
Felix Krückels commented: ‘The Broadcast market requires more and more comprehensive, integrated solutions. Audio and video merge more and more – and that IP networks will be used for signal distribution is beyond doubt, due to the indisputable benefits. Lawo is already using the IP-based RAVENNA network technology in its products. To amalgamate these new developments and technologies is an exciting challenge, and one that I am ready to meet.’