Lawo strengthens product management


New position of Executive Assistant to the CEO created.

Lawo’s proven team of product managers has been strengthened by a new appointment. On 1st February 2011, Axel Kern became ‘Senior Product Manager On Air Radio’ for the German mixing console manufacturer.

Prior to this move, Kern was most recently product manager at Soundcraft Studer in Switzerland where, amongst other tasks, he was responsible for Studer’s successful ‘OnAir’ mixing consoles. Expertise plus many years of practical experience in conceptual product development and the management of international projects make Kern an ideal choice for this position at Lawo. Before entering the broadcast industry he studied at the Technical University of Ilmenau, Germany, and graduated with a Diploma in Media Technology. “I am looking forward to new challenges at Lawo,” says Kern. “Lawo is playing an increasingly important international rôle, and it is very exciting for me to contribute creatively to this success.”

Since the end of 2009, Vincenz Riffeser has been reinforcing Lawo’s product management. In November 2010, this former Junior Product Manager mc² series became Product Manager Routing Systems, responsible for Lawo’s Nova matrix series. Before his move to Lawo, Riffeser worked in Ireland as a Senior AV installation engineer, and then as project manager for a well-known AV engineering office and contractor. The background for his professional career included a course at the Robert Schumann University of Applied Sciences in Düsseldorf, Germany, where Riffeser achieved a degree in Engineering for Audio and Video Technology.


These product management positions at Lawo became vacant after Ulrich Schnabl, the previous Senior On Air and Routing Systems Product Manager, joined the general management team, taking on the recently created position of Executive Assistant to the CEO.

Schnabl, also educated at the University for Applied Sciences in Düsseldorf, having completed a degree in Engineering for Audio and Video Technology, started in TV production with Südwestrundfunk, the German public broadcaster. His search for new challenges finally led him to Lawo. After working in the Sales and Project Engineering departments, he switched to Product Management, where he built up the routing systems’ product range, and developed it into the successful Nova family. With additional supervision of the On Air Radio product line, he assumed full responsibility as the Senior Product Manager. In this position he established, with Lawo’s crystal and sapphire units, a successful new generation of Lawo mixing consoles. He knows that the product lines he was previously responsible for are in good hands, and so Schnabl is looking forward to his new range of duties. “It gives me the possibility, beyond my previous rôle, to apply my multidisciplinary experience for the benefit of the company and our customers.”

(From left to right: Riffeser; Schnabl; Kern)